Personal coaching for men and professionals who are tired of feeling stuck
I help ambitious people break through mental blocks in dating, business, and life so they can lead with more clarity, confidence, and intention.
Apply for Coaching
About
Meet Amir Badr
I didn't grow up with an easy path. As a teenager, I fled Iran and had to rebuild my life from scratch. That experience shaped the resilience, perspective, and urgency I bring into everything I do.
I eventually earned my MBA from the University of Chicago Booth School of Business and rose through the ranks of corporate America, holding leadership roles at companies like Merrill Lynch and Exelon. Most of my work has been focused on innovation-driven product strategy, building agile teams, and unlocking growth through creative, non-traditional marketing strategies.
After corporate life, I chose entrepreneurship — driven by a deep pull toward creating real impact and meaningful disruption. I founded Upkey, a career readiness platform that has helped over 100,000 students and young professionals gain confidence, skills, and access to better opportunities. These days, I’m also involved in early-stage startup projects while lecturing and teaching at local universities.
My work has been recognized by Forbes, where I was named a Forbes Next 1000 honoree. Most recently, I wrote The Real Man Playbook, my debut book on modern masculinity, discipline, and navigating life’s challenges with more honesty and strength.
This coaching practice is an extension of all of that: real conversations, real strategies, and real accountability for people who are ready to grow.
Is this for you?
This coaching is for you if…
- You’re ambitious, but feel stuck or scattered and don’t know your next move.
- You’re successful on paper, but your dating life or relationships feel chaotic, unsatisfying, or confusing.
- You keep thinking about launching a business or side project, but you’re caught in fear, overthinking, or perfectionism.
- You feel a gap between the man you know you could be and how you are actually showing up day-to-day.
- You want someone who won’t sugarcoat things, but also won’t judge you.
- You’re ready to do the work, not just consume more “motivational” content.
This is not a fit if you’re looking for shortcuts, hacks, or someone to agree with you. It is a fit if you’re open to being challenged, supported, and held to a higher standard.
Services
What we can work on together
We’ll tailor our work to your life, but most clients come to me for one or more of these:
Clarity & Direction
- Defining what you actually want in your career, business, and relationships
- Separating your real goals from what others expect of you
- Building a path that feels aligned, not random
Confidence, Mindset & Masculinity
- Building quiet, grounded confidence instead of fake bravado
- Rewriting stories about failure, rejection, or “not being enough”
- Navigating modern masculinity with more integrity and intention
Dating & Relationships
- Improving your communication, presence, and standards
- Breaking patterns that keep leading to the same kind of partner or conflict
- Showing up as a stronger, more emotionally honest version of yourself
Execution & Discipline
- Turning ideas into action with structure and accountability
- Designing routines that support your goals instead of sabotaging them
- Making consistent progress, even when life is messy
Philosophy
My Approach
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”
One of my deepest beliefs is that any meaningful change in the world begins with the change we make within ourselves. It’s the foundation of my work and the reason I coach the way I do.
My coaching begins here. Before we talk strategy, dating, career steps, or building a business, we work on the internal patterns that shape everything else. When you shift those, the external results follow — consistently and sustainably.
You change yourself. And in doing so, you change the world around you.
Process
How it works
Application
You fill out a short application so I can understand where you are, what you’re struggling with, and what you want to change.
Consultation Call
We’ll have a 30–45 minute video call. We’ll talk through your goals, your current reality, and whether working together makes sense. You can ask me anything.
Customized Plan
If we both feel it’s a fit, we’ll agree on a coaching structure that works for you (weekly or biweekly 1:1 sessions) and define clear outcomes to work toward.
Ongoing Coaching & Accountability
Our sessions will be a mix of honest conversation, practical strategy, and direct feedback. Between sessions, you’ll have actions to take, reflections to complete, and habits to build.
I work with a limited number of clients at a time. This allows me to be fully present and invested in each person I coach.
Get started
Apply to work with Amir
If you’re interested in working together, start by completing the application below. The more honest and specific you are, the more useful our first conversation will be. If there’s a strong fit, I’ll reach out to schedule a consultation call.
Book a free consultation call directly
FAQ